OPPORTUNITY

Redesign homepage and create user submitted gallery for The Blue Ridge Mountain Club. BRMC is an authentic mountain community in Western North Carolina.

SOLUTION

Client wanted to highlight the community as a whole in the new redesign, where events and featured real estate listings could be highlighted. The new design meshes with the Blue Ridge Mountain Club brand, keeping brand material consistent. The new homepage redesign has a dashboard interface that allows social media, events, real estate listings and galleries to all interact in a cohesive manner. A new interface created for user submitted photography of BRMC happenings will help boost prospective members as well as creating a better sense community among current homeowners.

Client: Blue Ridge Mountain Club

Agency: Fuel Digital Marketing & Branding 

OPPORTUNITY

Conceptualize and develop an e-commerce website template. Design must be responsive, highlight company sales and allow adjustments based on client’s needs.

SOLUTION

A sleek but elegant design that could be easily restyled for various clients who purchased the template. Storefront features product filters and easy user function.

Client: General
Agency: Fuel Digital Marketing & Branding 

OPPORTUNITY

Select an existing brand and redesign its website. Honor all existing brand standards.

SOLUTION

Research indicated that people in their early 20s and 30s are implementing golf as a method of networking. It can be inferred that the future success of Callaway requires an internet presence that is conducive to younger audiences. In order to please new and longstanding audience bases, it is crucial for the user interface to champion innovation and maintain the integrity of core values for loyal customers. The new website redesign features a new interactive homepage that highlights key products. Placing emphasis on innovative technology throughout the website attracts customers that seek state-of-the-art clubs and accessories. The online Callaway Golf Community allows customers of all walks of life (age, occupation, gender, etc.) to interact and learn with one another. The new community allows customers to share tips, scores, reviews and network among other loyal users. 

OPPORTUNITY

Design a cohesive promotional campaign for Anderson University’s Senior Exhibition for graduating art students.

SOLUTION

The “Reshape” campaign stemmed from a desire to focus on the senior class’ potential to transform the world. Drawing on the idea that each designer approaches his work from a different angle, “Reshape” became a motif for highlighting our individuality yet showing that, through our education, we are forever connected to each other. With strong nods to geometry and contrast, a poster, post card, and website were developed to promote the senior art show while illustrating the configuration of the 2014 senior class.

OPPORTUNITY

 Create an original mobile application that coincides with the Callaway Golf Company website redesign project.

SOLUTION
 

I reincorporated the aspect of community as a means of networking for business. Users can first log in by e-mail or opt to log in with Facebook/Twitter. The mobile application features a main page with a rotating dial that allows users to select different options. This format keeps the main page from being overcrowded with buttons. Every page of the application indicates username and shortcuts to profiles and inboxes. The mobile application functions as a social media platform and is centralized upon golf and Callaway products. Users can create a profile, join networks and upload scores using the scorekeeper. The Callaway Community Mobile Application allows users to stay in contact with people in the network and creating competition among colleagues. 

OPPORTUNITY

 Conceptualize and develop a website for a small furniture store in Savannah, GA. Reflect the brand’s core values and story.

SOLUTION

The company that I created is River Street Furniture Company. River Street Furniture Company specializes in contemporary furniture design, interior design, and home accessories. For the past 10 years River Street Furniture Company has been considered by many to be the finest furniture store in Savannah, GA. River Street exists to bring customers an eclectic collection of furnishings and accessories that are designed to help fuse individuality and inventiveness within their home environment. River Street Furniture prides itself upon providing more than furniture. Their objective is to offer options and flexibility while maintaining a high standard of quality. Whatever design mission engages you, River Street is there to help you accomplish it, with a worldly eye and a Southern charm. 

OPPORTUNITY

Conceptualize and develop a general business website template. Design must be responsive, feature company services, staff profiles and allow adjustments based on client’s needs.

SOLUTION

A cutting-edge design that could be easily restyled for various clients who purchased the template. Design features areas that could be used across clients in several different industries. 

OPPORTUNITY

Work within a team to conceptualize and design a magazine that focuses on American design during the Mid-Century.

SOLUTION

Connect Magazine explores the connection between the work of iconic mid-century designers and their influence on all facets of modern culture. Major developments within design such as simplification in advertising, advanced printing techniques, and typographic families are echoed in the advancement of modern and contemporary architecture, film, fashion, etc. A superlative portfolio of each designer in the magazine is complimented with work from other industries. These examples reflect the substantial influence of every featured designer. Connect Magazine’s platform allows readers to easily observe the effect of designers of the mid-century on modern culture.

OPPORTUNITY

Select an existing brand and create its new identity.

SOLUTION

Canon was the company I chose to rebrand. All ocular devices have one similar element: light. Without light, cameras, copiers or medical imaging machines simply could not function. I studied different translations of light and pinpointed the notion of light in various languages. The Latin phrase Lux means “to capture light”. In creating the new tagline, I wanted to encompass the experience customers had when using a Lux (Canon) product. This experience gave inspiration to the new tag line: "Capture the moment."  Another source of inspiration from ocular devices was the unifying frame or viewfinder—the concept of the Lux logo is centralized upon that visual form. 

OPPORTUNITY

Design a cohesive and contemporary cover series for the Penguin Classics brand.  

SOLUTION

Twenty-three percent of boys in the United States are raised without their fathers. Many of these boys will never have the opportunity to gain advice from paternal figures. "The Art of Being a Gentleman" series gives boys access to classic literature that has valuable lessons for maturing as well-rounded men. Each book within the series encompasses a primary character trait that will help shape young men into gentlemen. The emphasized characteristics of main characters are displayed in the hand-rendered typography in the cover silhouettes.

OPPORTUNITY

 Redesign a dysfunctional magazine’s cover, table of contents, and feature spread.

SOLUTION

Horns and Hooks magazine is a leading western outdoor adventure magazine. Focused on hunting and fishing in the western United States, they produce reader-submitted stories. The previous layout design was disconnected from the cover and there was no clear design scheme unifying the stories. The redesign features a clean design with a cohesive typography system. The color palette fuses the great outdoors with refined photographical and typographical choices. 

OPPORTUNITY

Select an existing product’s packaging that lacks both aesthetic appeal and functionality. Redesign the package to solve functional and aesthetic malfunctions.  

SOLUTION

Latex Gloves are a widely used product in medical facilities, homes and garages. These gloves are packaged tightly into small cardboard boxes. They often tangle with one another and spill out upon dispersal. The Handguard Glove packaging offers the consumer a glove dispenser that allows for the clean and effortless distribution of gloves: the package is completely sterile because the consumer's hand only comes into contact with one glove at a time. The vertical form of the packaging allows it to fit perfectly on a countertop, shelf, or wherever a latex glove may be needed. 

OPPORTUNITY

Conceptualize and design an original typeface.

SOLUTION

My love of architecture and typography helped conceive my concept for an original typeface. My objective was to to create an official typeface for Washington, D.C. This was achieved by fusing the roman style letter carvings to a new and modern level. The formation of the letterforms was referenced by two divergent typefaces: Caslon and Optima. Despite the significant differences in these two typefaces, I was able to successfully merge Caslon’s historical qualities and serifs with Optima’s modern stroke weight and proportions. The marriage of these characteristics gave birth to Arlington.